ET-103: Enterprise Planning 2
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This is a continuation of ET 102: Enterprise Planning 1. The course description follows that of part 1.
Specifically, this course will serve as the venue from which the models and prototypes of their business projects/plans identified in the previous semester will be put up. Likewise, the prototypes/models will be set up and showcased in an exhibition. The exhibition will also ground test the commercial viability of the student’s future entrepreneurial undertaking through selling or in attracting investments. The project models/prototypes are studied, documented and critically analyzed to test its viability and profitability within the parameters of a sound enterprise plan.
COURSE DESCRIPTION:
This is a continuation of ET 102: Enterprise Planning 1. The course description follows that of part 1.
Specifically, this course will serve as the venue from which the models and prototypes of their business projects/plans identified in the previous semester will be put up. Likewise, the prototypes/models will be set up and showcased in an exhibition. The exhibition will also ground test the commercial viability of the student’s future entrepreneurial undertaking through selling or in attracting investments. The project models/prototypes are studied, documented and critically analyzed to test its viability and profitability within the parameters of a sound enterprise plan.
OBJECTIVES:
General
1. Review the venture idea in the business plan/models/prototypes and defended in Enterprise Planning 1 into
some workable undertaking.
2. Transform the project prototypes/models from its incubation to its test-operation.
3. Recognize the importance of creativity and innovativeness in business ventures.
4. Acknowledge the dynamism and calculated risks involved in enterprise planning and implementation within the
parameters of a sound enterprise plan with particular emphasis on small or medium set-ups.
Specific
1. Document and defend the viability of the business model/prototype in a formal business plan.
2. Incorporate their findings through their continuing research and development on the current trends, issues,
market concerns and other factors which are distinct to the specific industry project undertaken.
3. To pre-test the market acceptance of their project prototypes through class exhibition, sales and financial
performance
VALUE AIMS:
1. Recognize the competencies required in enterprise development.
2. Appreciate the dynamic processes involved in the development of a formal business plan, and its continuing
prototype research and development, pre-testing through its actual exhibition, sales and marketing.
3. Gain self-confidence in presenting their creative and innovative ideas through product presentation, exhibition
and sales.
4. Acquire a deeper sense entrepreneurial spirit together with its ethical and social dimension.
COMMUNICATION STRATEGIES AND REINFORCEMENTS:
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STRATEGY
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REINFORCEMENT
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Lecture/Discussions
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Research; Case Study/ Team topic
Reporting
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Desk/ Field Research
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Internet Assignment/Virtual Tour
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Market Research and Development
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Consultations
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Audio Visual Presentation
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Product Prototype Presentation
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Film/Video Showing
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Experimental Learning Exercises
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Observation Tour
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Enterprise Business Plan Development
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Models/ Prototype Manufacturing
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Pre-testing; Operation
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Exhibition and Sales:
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Consultations/ Coaching
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Written/ Oral Presentation
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Business Plan Defense based on Market acceptance and sales
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Financial Performance
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METHODOLOGY:
1. Case Study Analysis
2. Creative Management Approach
3. Situational Discussions
4. Insights/Group Processes;
5. Brainstorming/Planning Process
6. Events Management and Exhibition
REQUIREMENTS:
1. Business Plan Report (Major Requirement)
2. Event/Exhibition Participation
3. Booth Display
4. Marketing and Commercial/ Selling of products (prototype projects)
5. Formal Documentation of prototype and exhibition
6. Operations/ Sales/ Financial Report (from the exhibition and sales)
7. Fund Management Report and Audit
8. Sponsorships and Project Promotion: Multimedia
GRADING SYSTEM: 100%
1. Class Standing 25%
a. Class Discussions/participations
b. Consultations/active participation
In class participation
2. Business/Technical Reports 25%
3. Exhibition/Booth Display 25%
4. Business Report/Documentation/ 25%
Sales Performance
REFERENCES:
1. Deluca, Fred. Start Small Finish Big. 15 Key Lessons to Start and Run Your Own Successful Business. Warner
Business Books. A time Warner Company. Warner Books, New York.2000.
2. Kishel, Gregory F. Et al., How to Start, Run and Stay in Business. The Nuts and Bolts Guide to Turn Your Dream
Into a Reality.4th Edition. Wiley and Sons USA.2005.
3. Osteryoung, Jerome S., Denslow, Diane L., So You Need To Write A Business Plan!. College of Business,
Florida State University. Thomson, SouthWestern USA. 2003
4. Baya, Richard. Words that Sell. McGraw Hill Co., USA. 2006
5. Peterson, Steven., et al. Business Plans Kit for Dummies. 2nd Edition.
6. Kao, Raymond W.Y. and Liang, taw Wee (2001) Entrepreneurship and Enterprise Development
7. Carter, Sara and Jones-Evans, Dylan (2000) Enterprise and Small Business. Financial Times: Prentice Hall
8. Coulter, Mary (2001) Entrepreneurship in Action. Prentice Hall
9. Dr. Felina C. Young (2003) Entrepreneurship
Magazines
Entrepreneurship Magazines
Profit Magazines