ENT-1100: Integrated Marketing Communication
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About
This Course integrates the marketing snd communication practices to achieve a unified message to an entrepreneur’s target market through corporate communication, public relations, customer relations, sales promotions and employee communication functions.
Course Description:
This Course integrates the marketing and communication practices to achieve a unified message to an entrepreneur’s target market through corporate communication, public relations, customer relations, sales promotions and employee communication functions.
Course Objectives:
At the end of the course, the students will:
1. Have a better understanding and appreciation of marketing communication concepts;
2. Design and implement basic marketing communication plans to promote an organization’s image, products, or
services;
3. Develop creative and innovative approaches to marketing problems requiring communication solutions; and
4. Apply logical and strategic thinking to solving corporation communication problems.
Value Aims:
The student will imbibe the following values and practical lessons:
1. Traits and values that contribute to the development of principle-centered professionals;
2. Diverse roles of entrepreneurs in marketing communication;
3. Need for honest and ethical communication techniques ; and
4. A highly evolved set of values and social responsibility in the use of Integrated Marketing Communication.
Methodologies:
Lectures, discussions, research, role-play, presentations, individual and group exercises and assignments, graded recitation and creation of an actual marketing communication plan.
Course Requirements:
Attend classes regularly, participate in discussions, submit and pass all requirements
Grading System:
Class Standing* (2/3) + Preliminary Exam (1/3) = Midterm Mark (1/3)
Class Standing* (1/2) + Finals (1/2) = Final Mark (2/3)
*attendance, assignments, class exercises, etc.
References:
1. Bayan, Richard.(1994). Words that Sell. Chicago, Illinois: Contemporary Books
2. Berke, Conrad.(1996).Successful Advertising for Small Businesses.New York:John Wiley & Sons.
3. Green, Chuck.(1997).The Desktop Publisher’s Idea Book.2nd Ed. New York:Random House, Inc.
4. Klein, Erica Levy.(1990). Write Great Ads. New York: John Wiley & Sons.
5. Larson, Sonja.(1991). Signs that Sell. Minneapolis, Minnesota:1991.
6. Lewis, Herschell Gordon.(2000). On the Art of Writing Copy. 2nd ed. New York: American Management
Corporation.
7. Lewis, Herschell Gordon.(1992).Power Copywriitng. Chicago, Illinois: Contemporary Books.
8. Vitale, Joe.(1995). AMA Complete Guide to Small Business Advertising. USA: NTC Publishing Corporation
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PLAGIARISM WILL NOT BE TOLERATED. You are plagiarizing when you claim to have done the work but:
· You copied a published/ unpublished work in part or whole, without citation
· Somebody else actually wrote or rewrote it for you
Although it is not considered plagiarism, a “jigsaw puzzle” or “quilt” output will automatically be graded “F”. This is when you copy and paste the contents of your work from different sources to create output.
1st Offense: F
2nd Offense: ADSA
The rule of thumb: Think and Write everything yourself.
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