ENT-41.1: International Business
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About
This course deals with the problems, policies on global marketing and finance. Emphasis is placed on Export and Import activities, procedures and requirements. It likewise involves a study on the commercial and trade relations of the Philippines with other countries, as well as the leading issues on International trade and finance besetting the various trade organizations (WTO, FTA, EFTA, CEFTA, NAFTA, ASEAN, APEC and OPEC).
Course Description:
This course deals with the problems, policies on global marketing and finance. Emphasis is placed on Export and Import activities, procedures and requirements. It likewise involves a study on the commercial and trade relations of the Philippines with other countries, as well as the leading issues on International trade and finance besetting the various trade organizations (WTO, FTA, EFTA, CEFTA, NAFTA, ASEAN, APEC and OPEC).
Objectives:
At the end of the course, the student will be able to:
1. Understand the basic principles and concepts of international business;
2. Evaluate problems and policies on international transactions; explore and analyze country trade practices; trade
relations and its effects on international trade;
3. Gain skills on how to be globally competitive with multinational enterprises;
4. Appreciate how external forces- socio-cultural, economic, political and geographic; affect trade relations and
operations;
5. Relate case problems with learned principles, concepts and policies;
6. Simulate business scenarios and prepare technical reports on the operation of international business plan
applying integrated knowledge learned on international business course.
7. Conduct individual and group research/interview of assigned topics;
8. Prepare an international business plan or export marketing plan as final requirement;
9. Find career options in international business management or marketing.
Value Aims:
1. Recognize the awareness of an entrepreneur’s perspective from a parochial to global market.
2. Appreciate the dynamic process involved in the development of international business plan for a product or
service prototype.
3. Gain awareness, acceptance and respect of social, cultural, intellectual diversities among players in international
businesses.
4. Develop a personal commitment to become a socially responsible entrepreneur of the world, thus becoming a
responsible citizen.
Course Requirements:
1. Class participation. This will develop students ability to express his ideas, whether facts or opinions to promote
better quality of classroom experience. On lectures, students are expected to give reactions, by asking questions,
sharing their readings and current issues.
2. Quizzes. These can be announced or unannounced short examinations using simple recall tests or supply-
unrestricted tests.
3. Case studies; business simulations; opinion papers. These will evaluate students ability to integrate principles
discussed in the course.
4. Assignments. These are newspaper clippings, readings, at-home analyzes of cases facts for presentation and
simulation in-class.
5. Major Examinations. Preliminary and final examinations.
6. Proposed international business plan or export marketing plan.
7. Attendance, punctuality, classroom behaviour and discipline.
Methodology:
1. Course will be conducted using lecture/discussion method. These methods will be highly participative in nature.
2. Classroom activities will include recitation, simulation exercises and games; field research; opinion papers and
case analyses; written and oral presentations. Also, interactions, reactions, agreements or disagreements on
statements will be encouraged to enhance communication skills and confidence.
3. Some references of this course are available at the Miriam Library Center. Use of multi-media is encouraged on
group presentations. Handout will be provide and will be sent thru electronic mail, either thru the class
representative or whole blockmates.
References:
1. Daniels, J.D. and Radebaugh L.H. International Business- Environments and Operations; 9th edition; 2001;
Prentice-Hall.
2. Govindarajan, V. And Gupta, A.K. Global Dominance: Transforming Global Presence to Global Competitive
Advantage; 2001; Prentice-Hall.
3. Griffin, R. And Putsay, M. International Business: Managerial Perspective; 3rd edition; 2001; Prentice-Hall.
4. Hill, Charles: International Business. Competing in the Market Place; 5th edition: 2005; McGraw Hill.
5. Stonehouse, George and Jim Hamill: Global and Transnational Business Strategy in Management; 2000; john
Wiley and Sons, Ltd.
6. ASEAN Summit Periodic Handouts
7. Wild, John: International Business, an Integrated Approach; 2004; prentice Hall, New York University