Business Policy with Corporate Governance
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Integrates the different concepts learned in other courses by making the students analyze the problems of a company from the point of view of top management. It also introduces the concepts of corporate strategy. Social responsibility of business is further emphasized and viewed in terms of corporate objectives and strategies. Cases are used extensively throughout the semester.
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MIRIAM COLLEGE
College of Business, Entrepreneurship and Accountancy
Business Administration Department
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| COURSE OUTLINE
1st Semester, SY 2009-2010
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Instructor: Danilo D. Reyes
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Course Code: BA-105
Course Title: Business Policy with Corporate Governance
Course Description:
Integrates the different concepts learned in other courses by making the students analyze the problems of a company from the point of view of top management. It also introduces the concepts of corporate strategy. Social responsibility of business is further emphasized and viewed in terms of corporate objectives and strategies. Cases are used extensively throughout the semester.
Credit: 3 Units
Prerequisite:
Basic Business Subjects such as: Management (MG-101); Marketing (MG-102); Financial Management (MG-103)
Required Textbook:
Fred R.David: An Introduction to Strategic Management (Concepts and Cases)
Other Resource:
References: Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson: Strategic Management Competitiveness and
Globalization ( Concepts and Cases)
William F. Glueck: Business Policy Strategy Formation and Management Action
Emanuel V. Soriano and Lee C. Nehrt: Business Policy in an Asian Context (Text & Cases)
Thomas L. Wheelen and J. David Hunger: Strategic Management and Business Policy
Emerlinda R. Roman (Editor): Cases on Strategic Management in the Philippine Setting
John L. Thompson: Lead with Vision (Manage the Strategic Challenge)
Course Objectives:
This course is a study of business policy, the formation of business strategy, and how management implements this strategy with action. Thus, at the end of the course, the students are expected to:
1. Understand the basic concepts of business policy and how they are applied;
2. Develop critical thinking skills and reasoning ability through class discussions, case studies, and other class activities; and,
3. Apply appropriate business strategies to varying business situations.
REQUIREMENTS: Class Participation 10%
Case Presentation (1 individual case presentation) 20%
Case Presentation (participation in group presentation) 10%
Preliminary Examination 25%
Class Average 65%
Final Examination 35%
Final Grade 100%
Course Content:
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Wk
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No. of Hrs
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Topic
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Strategy/
Methodology
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Skills
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Values
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Student Output
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1
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1.5
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Introduction/ Administrative Matters
Groupings
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Lecture and Discussion
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Verbal Communication
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Cooperation
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Group Lists
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1
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1.5
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The Role of Top Management and the Importance of Company Policy
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Lecture and discussion
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Listening Skills/Interaction
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Same
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2
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3
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Understanding the Nature of Strategic Management and Strategic Competitiveness
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Lecture, discussion, and case presentation
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Verbal Communication/Oral Presentation Skills/Listening/Interacting
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Critical Thinking and analysis
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Case Study
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3
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3
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Business Vision and Mission
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Same
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Same
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Same
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Crafting of Vision and Mission Statements
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4-6
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7.5
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The External Environment: Opportunities,/Threats (TOWS), Industry Competition(EFE Matrix), and Competitor Analysis (CPM and Porter’s Five Forces Model)
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Same
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Same
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Same
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6-8
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6
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The Internal Environment: Resources, Capabilities(IFE), and Core Competencies
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Same
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Same
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Same
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8
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1.5
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Preliminary Examination
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Same
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9
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3
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Strategy Formulation
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Same
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Same
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Same
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9
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3
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Strategy Analysis and Choice
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Same
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Same
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Same
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10-11
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6
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Strategy Implementation:
-Management and Operations Issues
- Marketing, Finance/Accounting, Research & Development, and MIS Issues
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Same
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Same
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Same
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12
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3
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Strategy Review, Evaluation, and Control
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Same
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Same
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Same
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13
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3
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Strategic Leadership
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Same
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Same
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Same
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14
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3
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Cooperative Strategy
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Same
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Same
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Same
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15
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3
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Corporate Governance
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Same
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Same
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Same
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16
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3
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Organizational Structure and Controls
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Same
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Same
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Same
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17
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3
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Corporate Entrepreneurship and Innovation
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Same
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Same
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Same
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18
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FINAL EXAMINATION
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EXPECTATIONS FROM STUDENT:
The student’s responsibility is to come to each class prepared. She is also expected to take all examinations on the date scheduled. She should read the assigned problems prior to class. She is expected to attend each class and participate actively in the discussions.
ACADEMIC DISHONESTY
All students are expected to be academically honest. Cheating, lying and other forms of unethical behavior will not be tolerated. Any student found guilty of cheating in examinations or plagiarism in submitted course requirements will receive an F or failure either in the course requirement or in the course itself. Plagiarism refers to the use of books, notes or other intellectual property without giving proper attribution to its author, or ;representing the work of another person as one’s own; Cheating refers to securing help in a test; copying tests, assignments, reports or term papers; collaborating with other students during an examination or in preparing academic work; signing another student’s name on an attendance sheet; or otherwise practicing scholastic dishonesty.
GRADING:
Class Average: Class Participation 15%
Case Reporting (Group work 15%
Quizzes (at least 3 in the course of the semester) 15%
Preliminary Examination 20%
65%
Final Examination (or equivalent work) 35%
Final or term grade 100%
GRADE EQUIVALENTS: Below 65 = F 81-84 = 3.0
65-68 = 1.0 85-88 = 3.5
69-72 = 1.5 89-92 = 4.0
73-76 = 2.0 93-96 = 4.5
77-80 = 2.5 97-100 = 5.0
CONSULTATION HOURS: Tue/Thu 9-12 at the BA Dept. Office; Other time schedules, by appointment only.