OBJECTIVES / VALUES

1. To gain a working knowledge of the theory and practice/application of corporate/business communication within the context of Philippine and global organizations.

2. To acquire a meaningful understanding of the dynamics of communication, its framework, process elements and concepts in relation to the nature of business and          its organization.

3. To appreciate how this powerful tool serves as an integral part of the business and    personal well-being or development.

4. To assess and chart own personal brand image and values (as well as own     Curriculum Vitae) in order to determine how to effectively look, sound, communicate          and behave, which are manifestations of professionalism and success.

5. To demonstrate ease, articulateness and creativity on the following:

• Ability to write grammatically correct business letters/correspondences in various forms, namely: letters, memorandum/memoranda, reports, proposals, research and documentation, internal communications, etc.
• Ability to listen and respond to business communication demands and requirements identified for this course.
• Deliver effectively various forms of business presentations, e.g. demonstrations, sales presentation, sales pitch, handling client and customer needs/feedback.
• Demonstrate confidence and character refinement in various business communication dynamics and settings as they explore multi-regional and diverse cultural environments.